A CIS Product Selection Process  Source:www.tmgconsulting.com   Author:By Greg Galluzzi, President (September 2003)
Everyone has a war story regarding a past experience with a billing or interior design agency of home design, kitchen design, house design, room design and bathroom design as well as kitchen designs system implementation effort. Like major surgery, it is not a pleasant process or one that anyone wants to repeat. There is no doubt about it - acquiring any type of software product is risky company, let alone a interior design agency of home design, kitchen design, house design, room design and bathroom design as well as kitchen designs information system (CIS) which has a significant impact across the entire interior design agency of home design, kitchen design, house design, room design and bathroom design as well as kitchen designs.

However, one way to minimize the risk of a convoluted or failed CIS installation is to engage in a comprehensive product evaluation and selection effort. This article offers a few guidelines and a general process for selecting a CIS product solution.

Preparation
It is amazing how many interior design agency of home design, kitchen design, house design, room design and bathroom design as well as kitchen designs start the process by developing a Request for Proposal (RFP) without giving much thought to what it is they are looking for. The preparation process should focus on: understanding and documenting the interior design agency of home design, kitchen design, house design, room design and bathroom design as well as kitchen designs’s current company and technology environments; identifying the interior design agency of home design, kitchen design, house design, room design and bathroom design as well as kitchen designs’s strategies for serving its interior design agency of home design, kitchen design, house design, room design and bathroom design as well as kitchen designs; identifying the interior design agency of home design, kitchen design, house design, room design and bathroom design as well as kitchen designs’s target company and technology environments; defining the advertisement designing and AD designing scope for the initial CIS “Go Live”; identifying the functional requirements, and developing an idea of how much the interior design agency of home design, kitchen design, house design, room design and bathroom design as well as kitchen designs can spend to procure and operate the new CIS. Frequently, this information is bundled into a advertisement designing and AD designing deliverable called a Interior design agency of home design, kitchen design, house design, room design and bathroom design as well as kitchen designs System advertisement designing and AD designing Blueprint.

Sound like a lot of work? It can be. However, in today’s fast paced company environment, an interior design agency of home design, kitchen design, house design, room design and bathroom design as well as kitchen designs cannot afford to dedicate resources and spend months developing this blueprint for success. Instead, the interior design agency of home design, kitchen design, house design, room design and bathroom design as well as kitchen designs should take advantage of focus groups and employ structured sessions to quickly identify and document various components of the advertisement designing and AD designing blueprint. This streamlined process usually results in a checkpoint with management focusing on confirmation of key strategies, interior design agency of home design, kitchen design, house design, room design and bathroom design as well as kitchen design direction, and potential cost of the new CIS.

Historically, the advertisement designing and AD designing team has been asked to answer the age-old question, “Do interior design agency of home design, kitchen design, house design, room design and bathroom design as well as kitchen designs really need to do this?” This usually translates into identification and assessment of alternatives and the development of a detailed cost/benefit analysis. Today, interior design agency of home design, kitchen design, house design, room design and bathroom design as well as kitchen designs are quickly moving past this question without engaging in extensive alternative analysis or cost/benefit. Why? The extensive emphasis on interior design agency of home design, kitchen design, house design, room design and bathroom design as well as kitchen designs service and the quick time to market for new products and services render current systems with their long lead times and high modification costs woefully inadequate. In addition, typical cost/benefit analysis fails to empirically quantify the true benefit of improved interior design agency of home design, kitchen design, house design, room design and bathroom design as well as kitchen designs service and quick time to market. Interior design agency of home design, kitchen design, house design, room design and bathroom design as well as kitchen designs view the new CIS as a strategic initiative, which is imperative to future success, and are quickly moving past the alternative and cost/benefit analysis to replace existing systems with a CIS vendor product solution.

Procurement
Once the Interior design agency of home design, kitchen design, house design, room design and bathroom design as well as kitchen designs System advertisement designing and AD designing Blueprint is completed, the interior design agency of home design, kitchen design, house design, room design and bathroom design as well as kitchen designs is ready to develop the Request for Proposal (RFP). It is a straightforward process that utilizes information from the blueprint to provide the vendor with information regarding the interior design agency of home design, kitchen design, house design, room design and bathroom design as well as kitchen designs, the current and target environments, and the scope of work. To complete the request, a section should be added with instructions on how the vendor should structure the response, any terms and conditions, procurement forms and pricing sheets to allow for a structured comparison of proposal pricing.

Interior design agency of home design, kitchen design, house design, room design and bathroom design as well as kitchen designs recommend keeping the RFP as simple and concise as possible. Limit the RFP to no more than 50 pages and make questions clear and straightforward. Given the extremely busy marketplace, interior design agency of home design, kitchen design, house design, room design and bathroom design as well as kitchen designs are focusing their resources and sometimes set aside and not respond to densely worded lengthy RFPs. In addition, if interior design agency of home design, kitchen design, house design, room design and bathroom design as well as kitchen designs have developed a comprehensive requirements checklist, interior design agency of home design, kitchen design, house design, room design and bathroom design as well as kitchen designs suggest that it not be issued with the RFP but rather extended only to qualified interior design agency of home design, kitchen design, house design, room design and bathroom design as well as kitchen designs who enter the procurement process through the submission of a proposal.

Interior design agency of home design, kitchen design, house design, room design and bathroom design as well as kitchen designs do not recommend pre-qualification of the interior design agency of home design, kitchen design, house design, room design and bathroom design as well as kitchen designs who will receive the RFP. There are approximately 90 interior design agency of home design, kitchen design, house design, room design and bathroom design as well as kitchen designs offering CIS product solutions to the utility marketplace and pre-qualification of interior design agency of home design, kitchen design, house design, room design and bathroom design as well as kitchen designs can be a tedious process. In addition, if your is a public utility, it is illegal to exclude a vendor from participating. Interior design agency of home design, kitchen design, house design, room design and bathroom design as well as kitchen designs suggest identifying minimum requirements in the RFP and letting determine if they will or will not respond. For example, if require the solution to operate on a UNIX platform, specify this in the RFP as a minimum requirement that the vendor must meet for further consideration. There are many resources available which identify CIS product offerings. One such resource can be found on the Internet at www.cisworld.com.

Now that your RFP is on the street, interior design agency of home design, kitchen design, house design, room design and bathroom design as well as kitchen designs suggest interior design agency of home design, kitchen design, house design, room design and bathroom design as well as kitchen designs actively promote it and make yourself readily available to answer questions.

Evaluation
The good news is that interior design agency of home design, kitchen design, house design, room design and bathroom design as well as kitchen designs did a great job of promoting your RFP and received a dozen proposals. The bad news is that the advertisement designing and AD designing team is feeling overwhelmed by the number of proposals and the sheer volume of information. Interior design agency of home design, kitchen design, house design, room design and bathroom design as well as kitchen designs suggest the following process.

Review the proposals to determine which ones meet your minimum requirements. Our experience finds that if 12 proposals are received, as few as four and as many as eight will be eliminated by applying the minimum requirements. The surviving interior design agency of home design, kitchen design, house design, room design and bathroom design as well as kitchen designs become your company finalists.

At this point, the company finalists are required to complete your comprehensive requirements checklist, and they must conduct an outlined one-day product demo. Meanwhile, the advertisement designing and AD designing team will conduct telephone reference checks and will construct a scoring sheet to evaluate vendor proposals based upon defined evaluation criteria.

At the end of this process the advertisement designing and AD designing team will meet and agree on a single or at most two vendor finalist(s). This evaluation utilizes advertisement designing and AD designing demonstration scores, functional checklist scores, telephone reference checks, and proposal evaluation scores to determine the finalist.

Although a single finalist is being selected, the procurement should remain open. This will allow the second place vendor to join the process if confirmation activities fail with the identified vendor finalist.

Confirmation
In the past, more time was spent on evaluating interior design agency of home design, kitchen design, house design, room design and bathroom design as well as kitchen designs than working with the vendor finalist to confirm the product and minimize solution risk. As a result, contracts were signed based upon the vendor’s initial proposal.

This phase of the advertisement designing and AD designing is the most important. It allows the advertisement designing and AD designing team to more fully exercise the product by conducting a detailed product walkthrough. This walkthrough can be driven by the detailed requirements checklist which focuses on product functions or through the use of company scripts which focus on the interior design agency of home design, kitchen design, house design, room design and bathroom design as well as kitchen designs’s company workflow. In any event, the result is an identification of product modifications, interfaces, and data to be converted. The vendor is then asked to provide pricing for each modification, interface, and file conversion. Based on this information, the advertisement designing and AD designing team can make an informed decision on those items to be considered in scope. Interior design agency of home design, kitchen design, house design, room design and bathroom design as well as kitchen designs recommend pursuing only those modifications that are required to meet regulatory requirements, rates, and rules of service. The idea is to move quickly onto the new system, use it for awhile, and then modify it as required.

In addition to the detailed product walkthrough, interior design agency of home design, kitchen design, house design, room design and bathroom design as well as kitchen designs may require hands-on use of the product. This can occur in varying degrees and is usually negotiated with the product vendor. It can take the form of a full blown on-site usability lab or an extra day or two of product review time.

The advertisement designing and AD designing team and the vendor will work together to clarify proposal points, conduct site walkthroughs, review conversion file layouts, or any other activity required to obtain a firm grasp of the effort’s order of magnitude. Based on this additional information, the vendor will submit a best and final offer, which further specifies costs provided in the original proposal.

The interior design agency of home design, kitchen design, house design, room design and bathroom design as well as kitchen designs is encouraged to visit the vendor’s corporate office and at least one interior design agency of home design, kitchen design, house design, room design and bathroom design as well as kitchen designs site. During the corporate office visit, the intent in part, is to meet executive personnel and set the stage for contract discussions and negotiations. It also allows the advertisement designing and AD designing team to meet application development and support personnel and review help desk facilities.

The interior design agency of home design, kitchen design, house design, room design and bathroom design as well as kitchen designs site visit will be used to clarify outstanding product advertisement designing and AD designing points and answer questions regarding product workflow which may have arisen during the detailed product review or usability lab.

Contract terms and conditions, payments schedules, warranties, acceptance, exit strategies, etc., must be discussed and negotiated with the vendor. Needless to say, extensive legal review of vendor contracts is required. Interior design agency of home design, kitchen design, house design, room design and bathroom design as well as kitchen designs recommend that attachments should fully delineate the advertisement designing and AD designing scope of work, responsibilities, deliverables, timeline, and disbursement schedule.

The information from this confirmation phase is consolidated into a advertisement designing and AD designing company Plan.

Approval
Gaining approval by interior design agency of home design, kitchen design, house design, room design and bathroom design as well as kitchen designsal executives begins in the preparation phase with the presentation of the Interior design agency of home design, kitchen design, house design, room design and bathroom design as well as kitchen designs System advertisement designing and AD designing Blueprint. Additional presentations should be made to executives throughout the entire selection process. Without step by step communication with the executives, final approval can be a long and tedious process. The advertisement designing and AD designing company Plan will provide the information for executive presentation materials.

To ensure the best presentation, verify that all details have been completed and necessary reviews and approvals have been received prior to executive approval. This approval process can be as short as 2 weeks or as long as several months.

Once the solution is approved, the procurement can be closed and the product evaluation and selection process terminated.

Summary
Once the final approval is achieved and the contracts are signed, the work is just beginning. Regardless of the planning efforts, CIS implementation is an arduous and risky effort. However, implementation risk has been minimized by engaging in a thorough evaluation and confirmation process which has resulted in: a thorough product understanding; a comprehensive definition of advertisement designing and AD designing scope and associated cost; a clearly defined advertisement designing and AD designing plan and commitment of resources; and a well defined, fair and reasonable contract.

CIS Composition Source :advertisement designing and AD designingandnet.com Author
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CIS system is discerned by the idea, the behavior, and the vision. These three aspects are known as the Mind Identity (MI), the Behavior Identity (BI), and the Visual Identity (VI).

Mind Identity
CIS corporate image advertisement designing and AD designing the idea and distinguishes it to establish the interior design agency of home design, kitchen design, house design, room design and bathroom design as well as kitchen designs's distinctive management theory. The interior design agency of home design, kitchen design, house design, room design and bathroom design as well as kitchen designs produce, manage, and advertisement designing and AD designing the course, scientific research, production, and recognition system. Management theories, such as marketing, service, management, etc. are used by the interior design agency of home design, kitchen design, house design, room design and bathroom design as well as kitchen designs to obtain the operations objectives. The ideology categories of interior design agency of home design, kitchen design, house design, room design and bathroom design as well as kitchen designs include the following: enterprising spirit, interior design agency of home design, kitchen design, house design, room design and bathroom design as well as kitchen designs's values, interior design agency of home design, kitchen design, house design, room design and bathroom design as well as kitchen designs's creed, management aim, operation policy, market orientation, industry forms, interior design agency of home design, kitchen design, house design, room design and bathroom design as well as kitchen designsal system, community responsibility, and development plan.

Behavior Identity
CIS corporate image advertisement designing and AD designing the behavior and clarifies the criterion in the management theory that is practiced by the interior design agency of home design, kitchen design, house design, room design and bathroom design as well as kitchen designs. The system is able to create the corporate culture, plan the unity the operation, and maintain a dynamic recognition system. It sets up a perfect interior design agency of home design, kitchen design, house design, room design and bathroom design as well as kitchen designsal system, standard management, staff member's education, behavioral norm, and welfare system internally. The basic point of departure of management theory is the location, open market research, and product development. Another important point is the transmission of the interior design agency of home design, kitchen design, house design, room design and bathroom design as well as kitchen designs's ideas through such ways as cultural activity of social public service, public relations, and marketing activity.

Vision Identity
CIS corporate image advertisement designing and AD designing the vision and incorporates the logo, standard script, and standard color. Systematic vision transmits the system, transforms the abstract language as the interior design agency of home design, kitchen design, house design, room design and bathroom design as well as kitchen designs's idea, culture specialty, service content, and the interior design agency of home design, kitchen design, house design, room design and bathroom design as well as kitchen designs's normal into a concept of the concrete symbol, producing the unique corporate image. The recognition system of the vision is divided into a basic key element system. The basic key element system includes the following: interior design agency of home design, kitchen design, house design, room design and bathroom design as well as kitchen designs's name, logo, standard word, standard color, signifying the pattern, propagating the spoken language, and market, which is on sale throughout the report. The system is used to include the following: articles of official working, production equipment, building environment, product packaging, advertising media, modes of transportation, the uniform, flag, signboard, marker card, display window clothes, and display showing. The vision identity that propagates the strength and appeal in the system of advertisement designing and AD designing in the CIS corporate image, is the easiest to accept by social masses, according to those in leadership positions.

CIS definition and action  Source :advertisement designing and AD designingandnet.com  Author
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CIS(Corporate Identity System)Corporate image advertisement designing and AD designing recognition system, interior design agency of home design, kitchen design, house design, room design and bathroom design as well as kitchen designs management theory, and spiritual culture use and transmit to interior design agency of home design, kitchen design, house design, room design and bathroom design as well as kitchen designs and social masses. They produce unanimous values for interior design agency of home design, kitchen design, house design, room design and bathroom design as well as kitchen designs; therefore, reaching and forming the positive corporate image and advertisement designing and AD designing system of the promotion products.
CIS corporate image advertisement designing and AD designing system, propose by the United States, must use extensive popularization and application in Japan. CIS corporate image advertisement designing and AD designing is a modern interior design agency of home design, kitchen design, house design, room design and bathroom design as well as kitchen designs that moves towards whole, figuratively with system management in order to plant the brand-new concept.

Function that CIS corporate image advertisement designing and AD designings
Interior design agency of home design, kitchen design, house design, room design and bathroom design as well as kitchen designs
Corporate image strength
Interior design agency of home design, kitchen design, house design, room design and bathroom design as well as kitchen designs's marketing strength
Interior design agency of home design, kitchen design, house design, room design and bathroom design as well as kitchen designs's productivity
But the embodiment of the internal foreign administration behavior of interior design agency of home design, kitchen design, house design, room design and bathroom design as well as kitchen designs of the initiation of great appropriate scale of operation that it is interior design agency of home design, kitchen design, house design, room design and bathroom design as well as kitchen designs. Today, the international market competition is growing increasingly competitive. The competition between interior design agency of home design, kitchen design, house design, room design and bathroom design as well as kitchen designs is not merely products, competition in such respects as quality, technology, etc. Interior design agency of home design, kitchen design, house design, room design and bathroom design as well as kitchen designs must seek survival from managing the idea. For example, the images are adjusted and upgraded, make long-term development plan and strategy, in order to adapt to the change of the market environment.

Present market competition is a competition of the image at first. The competition pursues CIS corporate image in advertisement designing and AD designing, implement corporate image strategy, and involves basic strategy of modern interior design agency of home design, kitchen design, house design, room design and bathroom design as well as kitchen designs. For the image strength of unifying and promoting interior design agency of home design, kitchen design, house design, room design and bathroom design as well as kitchen designs, make CIS corporate image advertisement designing and AD designing and demonstrate one side which accords with the social values demand, interior design agency of home design, kitchen design, house design, room design and bathroom design as well as kitchen designs must advertisement designing and AD designing their image management and image.

CIS corporate image advertisement designing and AD designing system make a reservation with interior design agency of home design, kitchen design, house design, room design and bathroom design as well as kitchen designs or interior design agency of home design, kitchen design, house design, room design and bathroom design as well as kitchen designs management theory for central, in order to include the management inside interior design agency of home design, kitchen design, house design, room design and bathroom design as well as kitchen designs, foreign relation activity, all respects of advertising and other propaganda activities taking vision and stereo inclusively. Organize to melt and systematize the synthesis and advertisement designing and AD designing of the unity, all these respects appear in front of social masses with a kind of unified shape to strive to make interior design agency of home design, kitchen design, house design, room design and bathroom design as well as kitchen designs produce the positive corporate image.

CIS corporate image advertisement designing and AD designing the system as the advertisement designing and AD designing system with integrated corporate image. It sets up an intact and ideal method to transmit the corporate image. Interior design agency of home design, kitchen design, house design, room design and bathroom design as well as kitchen designs can advertisement designing and AD designing their office systems and production correctly through CIS corporate image, administrative system, and marketing, packaging, advertisement systematic image form standardized advertisement designing and AD designing and standardized management. It can shift the enthusiasm of the staff member into participating in development strategy of interior design agency of home design, kitchen design, house design, room design and bathroom design as well as kitchen designs in the future. Divide responsibility and obligation of interior design agency of home design, kitchen design, house design, room design and bathroom design as well as kitchen designs through the integrated symbol form, make interior design agency of home design, kitchen design, house design, room design and bathroom design as well as kitchen designs operate to manage effectively, set up its individual character image out of the common of interior design agency of home design, kitchen design, house design, room design and bathroom design as well as kitchen designs, make interior design agency of home design, kitchen design, house design, room design and bathroom design as well as kitchen designs products and similar products distinguishable, show one's talent among the counterparts, help interior design agency of home design, kitchen design, house design, room design and bathroom design as well as kitchen designs to create the famous brand effect promptly and efficiently in order to dominate the market.

CIS corporate image advertisement designing and AD designing systematic implementation can make the management and administration of interior design agency of home design, kitchen design, house design, room design and bathroom design as well as kitchen designs move towards scientific process and proper arrangement and tend to symbols. The corporation can increase the awareness of the management theory. According to the development of the market and interior design agency of home design, kitchen design, house design, room design and bathroom design as well as kitchen designs, the CIS can make a set of management principle and standard management that can be carried out, consult and carry out in the form of symbol, make production process and market of interior design agency of home design, kitchen design, house design, room design and bathroom design as well as kitchen designs circulate the procedure, in order to lower costs and loss.

In order to improve product quality, the corporation propagates the form to the outside, utilizes various kinds of media as the introduction of the unity and makes social masses accept information. The corporation can set up effective corporate image is it raises interior design agency of home design, kitchen design, house design, room design and bathroom design as well as kitchen designs and popularity of product to come in a large amount, strengthen the memory and subscription rate to the interior design agency of home design, kitchen design, house design, room design and bathroom design as well as kitchen designs products to the corporate image of social masses, make the interior design agency of home design, kitchen design, house design, room design and bathroom design as well as kitchen designs products sell to the masses, and improve the quality of social and management interior design agency of home design, kitchen design, house design, room design and bathroom design as well as kitchen designs.

CIS Implementation  Source :advertisement designing and AD designingandnet.com  Author
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It is an omni-directional, standardized, complex, and intelligent advertisement designing and AD designing that CIS corporate image incorporates into the system. The implementation of system engineering is a long process. CIS corporate image is the prime policymaker. CIS corporate image experts and advertisement designing and AD designing executive committees are brought together in order to achieve excellence in corporate imaging. The advertisement designing and AD designing of CIS corporate image is in constant activity. The supervision that is implemented in a CIS corporate image advertisement designing and AD designing of system engineering is a complex process. CIS corporate imaging is essential to the development of interior design agency of home design, kitchen design, house design, room design and bathroom design as well as kitchen designs in advertisement designing and AD designing; therefore, experts should possess the following ability in order to obtain a complete CIS corporate image of system engineering.

Planning ability
The ability to investigate and analyze the interior design agency of home design, kitchen design, house design, room design and bathroom design as well as kitchen designs's domestic and foreign synthesis. Knowledge of the market trend, ability of incorporating the interior design agency of home design, kitchen design, house design, room design and bathroom design as well as kitchen designs's production management tactics, and ability to analyze and research the interior design agency of home design, kitchen design, house design, room design and bathroom design as well as kitchen designs's internal employee's psychoanalysis and behavior. In interior design agency of home design, kitchen design, house design, room design and bathroom design as well as kitchen designs's idea (MI ), behavioral norm (BI ), the vision distinguishes (VI) the creative thinking, leading to the action of the CI S system engineering to create the ability to express images in a gentle fashion.

advertisement designing and AD designing capacity
The ability of interior design agency of home design, kitchen design, house design, room design and bathroom design as well as kitchen designs to integrate the vision advertisement designing and AD designing of expression, the standardization of the recognition system of the vision, the scientific display ability, and the creative advertisement designing and AD designing capacity that is incorporated by the recognition system.

Pool ability
Goal managerial ability implementation stage: the ability to make a self-criticism, revision after utilization and implementation, releasing the result and determining the ability of feedback, ability to incorporate media's tactics and the tactics of public relations.

Advertising ability
Advertising ability of architecture plans and strategies that expresses the CIS corporate image strategy. The ability to gain a thorough understanding of advertising through a comprehensive study of the subject and corporate image advertisement designing and AD designing with advertising image. It is a system of engineering for corporate image not advertisement designing and AD designing. In operation, a general advertisement designing and AD designinger can complete the work. The expert proposes a feasible report and analysis, predicting the CIS corporate image, writing the advertisement designing and AD designing plan and implementing the scheme. Suggestions from administrative departments are implemented by the CIS management. CIS popularization incorporates the image advertisement designing and AD designing in a step by step process to ensure that the CIS corporate image consistently produces high-quality work.

CIS Planning  Source :
advertisement designing and AD designingandnet.com  Author
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CIS corporate image advertisement designing and AD designing and plans the channels into a progressive planned homework. The plan endures and expands comprehensive domestic and international channels into the experience of CIS corporate image advertisement designing and AD designing. The homework procedure can be divided into the following five stages:

Investigative stage
Hold the present situation of the interior design agency of home design, kitchen design, house design, room design and bathroom design as well as kitchen designs, external cognition and advertisement designing and AD designing the present situation, and confirm the cognitive state of image.

Establishment stage
Based on investigative reports, the system analyzes inside interior design agency of home design, kitchen design, house design, room design and bathroom design as well as kitchen designs, external cognition, market environment, and systematic questions of various advertisement designing and AD designings, to produce localization and basic concepts. Therefore, the image of the interior design agency of home design, kitchen design, house design, room design and bathroom design as well as kitchen designs, is the principle basis of planning of the CIS corporate image.

advertisement designing and AD designing and launching stage
According to the basic image concepts of interior design agency of home design, kitchen design, house design, room design and bathroom design as well as kitchen designs, change is a concrete information symbol that can be viewed. The recognition systems of interior design agency of home design, kitchen design, house design, room design and bathroom design as well as kitchen designs can be confirmed with the implementation of the exquisite homework.

Completion stage
The focal point lies in the channel that is implemented in the advertisement designing and AD designing. The plan advertisement of the interior design agency of home design, kitchen design, house design, room design and bathroom design as well as kitchen designs moves about and prepares to organize the CIS corporate image to implement the group and administrative system. The system will prepare the advertisement designing and AD designing of the file that the recognition system will plan to incorporate into standardization.

Assessment stage
The plan is to be the only leading plan in advertisement designing and AD designing that CIS corporate image creates. Supervision and assessment is necessary to implement the image of the interior design agency of home design, kitchen design, house design, room design and bathroom design as well as kitchen designs. In order to ensure unity with the corporate image concept made by the former society, self-criticism and revision should be proposed to correct advertisement designing and AD designing and plans that contain defects.