Analysis: ERP industry. The sawtooth represents factory building and embodies the development of company; the key holder represents mouse and embodies software industry; neat and regular typeface is like a cornerstone of the development of company. As a whole the Hornersoft is the golden key to solve the bottleneck of company development.

Analysis: gallery with background music. The operative idea is Singing Palette which is a platform for artistic communication between China and the world. Here you can listen to the melodious music played by the touch of the artistic brush. A classic painting does not arouse visual effect among target audience, but also sings the song from artist’s soul. Here, you can see a brush sketching an “album” to make breakthrough in visual sense. The combination of Chinese-style characters and Western cultural symbols represents the concept of artistic communication between China and the world.

Analysis: a cross-field company. The terse and concise logo can be used in any subsidiary companies and their products and businesses. It looks like a phoenix and symbolizes the meaning originating from the nirvana of phoenix to reach perfection.